known as "T-Central", aims to unite various stakeholders and facilitate communication among those involved in Tsim Sha Tsui Central, and collaboratively transform it into a lively hub for tourism, shopping, leisure, and culture. "T-Central" also represents a concept symbolizing the central area of Tsim Sha Tsui. Advocated by Miramar Group, T-Central leverages the collective efforts of stakeholders to rejuvenate and improve accessibility and connectivity in Tsim Sha Tsui Central through beautification projects, transportation enhancements, and a diverse range of activities. These initiatives aim to unlock the charisma of the T-Central area, enriching the experience for both tourists and residents alike, showcasing the unique glamour of "T-Central".