As the knockout stages of the 2026 global football tournament unfold in spectacular fashion, captivating fans across the globe, the T-Central Strategic Development Association (T-Central), initiated by Miramar Group, has announced the "All In to the GOAL" joint promotional campaign. Held in collaboration with Now TV and the Hong Kong Bar & Club Association, the campaign will take place at Knutsford Terrace, Tsim Sha Tsui, from 10 – 20 July 2026. Bringing together an array of restaurants and bars in the district, the initiative features exclusive dining privileges and live broadcasts, aiming to attract locals and tourists alike to share in the exhilarating final moments of the tournament in T-Central.

Uniting the Community to Create a Premier Football Destination

As the tournament intensifies through the Round of 16, Quarter-finals, Semi-finals, and the highly anticipated Final, T-Central, alongside Now TV and the Hong Kong Bar & Club Association, is partnering with restaurants and bars along Knutsford Terrace—a renowned hub for dining and bars in Tsim Sha Tsui. Together, they are crafting an unparalleled viewing experience that seamlessly blends live football action with exquisite food and wine, establishing this vibrant street as the ultimate destination for football enthusiasts across the city.

Dedicated to uniting stakeholders and driving economic growth within the district, T-Central envisions this cross-sector collaboration as a catalyst for local consumption. By connecting Now TV, the Hong Kong Bar & Club Association, and local merchants through the football fever, the association aims to deliver unforgettable experiences for visitors while injecting vitality into the local economy, thereby reinforcing T-Central’s position as a premier dining and nightlife destination in Hong Kong, and allowing everyone to truly experience the "Football Fiesta in the Heart of Tsim Sha Tsui!"

Culinary Delights: Exclusive Dining Offers at Knutsford Terrace Up to 50% Off

In celebration of the campaign, numerous restaurants and bars at Knutsford Terrace are introducing limited-time dining promotions, featuring complimentary welcome drinks and discounts of up to 50%. Participating merchants are offering a diverse selection of culinary delights, ranging from game-day snack platters to special beverage promotions, allowing locals and tourists to immerse themselves in the district's rich gastronomic culture while enjoying the matches. Participating venues include:

• GuluGulu – Complimentary Welcome Drink & Draft Beer Buy-One-Get-One Free

• The Ring – All-Day Discounted Free-Flow Packages, 20% off During Happy Hour Period and Selected Draft Beer From $8 per Glass

• 酒矸倘賣嘸 – Drinks from $18 During Happy Hour & All-Day Skewers from $10

• 404 Not Found – Buy-One-Get-One Free on Selected Alcoholic Beverages

• Atmosphere – Darts Credits with Selected Beer Purchase

• Backdoor – Extended Happy Hour

• Caliente – Tacos from $29 & Extended Happy Hour

• Downtown Bar & Chill Place To Go – Complimentary Welcome Drink & 20% off Cocktails During Happy Hour

• Joe Bananas Kowloon – Buy-One-Get-One Free on Selected Alcoholic Beverages

• Maze Bar – Buy-One-Get-One Free on Drink Menu

• SPICE Restaurant & Bar – 20% off on Food & All-Day Happy Hour

• Port – Buy-One-Get-One Free on Drink Menu

• Vesper – Up to Buy-One-Get-One Free on Selected Bottled Spirits

• VSING Beats – Complimentary Selected Drink & 10% off on Selected Alcoholic Beverages

• VSING Knutsford – Complimentary Selected Drink & 10% off on Selected Alcoholic Beverages

Live Broadcasts by Now TV: Knutsford Terrace as the Ultimate Viewing Hub

Renowned as a vibrant bar district in Kowloon and a key landmark in T-Central, Knutsford Terrace is the perfect setting for football fans. During the campaign, several participating bars and restaurants will offer live broadcasts of the matches through Now TV, allowing fans to gather and share the excitement in a relaxed and joyful atmosphere. Venues featuring Now TV live broadcasts include:

• GuluGulu (Address: 4/F, Knutsford, 10 Knutsford Terrace, Tsim Sha Tsui)

• 404 Not Found (Address: 4/F, Kimberly Plaza, 45-47 Kimberley Road, Tsim Sha

• VSING Beats (Address: G/F, 16 Knutsford Terrace, Tsim Sha Tsui)

• VSING Knutsford (Address: 10/F, 1 Knutsford Terrace, Tsim Sha Tsui)

• Vesper (Address: 22/F, 10 Knutsford Terrace, Tsim Sha Tsui)

Mira Place Late-Night Parking Privileges for a Carefree Experience

To further elevate the visitor experience, Mira Place is offering a special half-price late-night parking privilege during the campaign period. From 11:00 PM to 7:00 AM the following day, parking fees are reduced to as low as HK$40 per session. This allows drivers to fully enjoy the district's offerings without worrying about parking costs, encouraging extended stays in T-Central.

T-Central cordially invites locals and tourists to seize this exceptional opportunity during the football tournament finals. Visit Knutsford Terrace in T-Central to share thrilling matches and generous dining offers with friends, and experience the unique charm of the "Football Fiesta in the Heart of Tsim Sha Tsui!" For more details, the latest list of participating merchants, and exclusive privileges, please visit the official T-Central website.

【Campaign Details】

• Campaign: T-Central "All In to the GOAL" Football Fiesta Joint Promotional Campaign

• Promotion Period: 10 – 20 July 2026

• Participating Merchants: Selected restaurants and bars at Knutsford Terrace

• Official Website: https://www.t-central.hk/all-in-to-the-goal

• Terms & Conditions: All offers are available during the promotion period (10 – 20 July 2026) and are subject to terms and conditions. Please refer to the announcements by participating merchants for details.