The “T-Central Strategic Development Association” (T-Central), initiated by the Miramar Group, has launched its annual flagship event, “T-Central Wine & Dine 2025.” Running until 31 October under the theme “Savor the Flavors, Celebrate in T-Central,” the event successfully unites nearly 100 restaurants and bars. Spanning from Nathan Road to Chatham Road South and weaving through culinary hubs like Knutsford Terrace, Kimberley Street (Korea Street), and Hau Fook Street, the event features over 100 exclusive dining promotions. From star-rated hotel delicacies to hidden alleyway surprises, T-Central aims to guide locals and tourists on an in-depth exploration of T-Central’s metropolitan charm through this gastronomic festival.

Annual Event Returns with New Initiatives to Solidify “Culinary Landmark” Status

T-Central has always been a community where old and new cultures converge, brimming with local vitality that attracts a constant stream of residents and visitors. To further tap into the area's unique advantages, the “T-Central Strategic Development Association” is holding the “T-Central Wine & Dine” campaign for the second consecutive year. This year, the association has expanded its culinary map to encompass the entire area of Central Tsim Sha Tsui, leveraging its strong community influence to rally an impressive lineup of nearly 100 participating merchants.

Deconstructing the Four Major Offer Types

The campaign has successfully brought together a diverse range of nearly 100 food and beverage merchants in T-Central, including high-end Chinese restaurants, Korean eateries, Japanese izakayas, and specialty bars. The network covers numerous culinary hotspots such as Hau Fook Street, Hillwood Road, and Knutsford Terrace. To attract different customer segments, participating merchants are launching four core offers, each with its own unique appeal: “Buy-One-Get-One-Free,” the weekday traffic-boosting “Weekday Specials,” the high-value “$101 Festive Set Menu,” and the “ID Privileges 1.0,” which uses the numbers “1” and “0” as a draw. This diverse and creative promotional model aims to collaborate with all merchants to jointly establish T-Central as a food destination full of surprises.

• Buy-One-Get-One-Free: Twice the pleasure, perfect for sharing.

• Weekday Specials: Unwind with exceptional $10 treats, available Monday to Wednesday.

• $101 Festive Set Menu: Experience an exquisitely designed feast at an exceptional price.

• ID Privileges 1.0: If your ID or passport number includes a "1" or "0," a special offer awaits!

A Tour of Selected Restaurants: Editor’s Must-Try Picks

The campaign’s dining network spans across T-Central, featuring countless participating merchants, including acclaimed star-rated hotels, time-honored establishments carrying collective memories, and trending small shops popular on social media. This allows locals and tourists to easily follow the map and “discover the flavors of T-Central” together!

Offers Continuously Updated: Want the most complete list of offers? Be sure to keep a close eye on the T-Central official website: https://www.t-central.hk/en/

Strong Support from Miramar Group and Amap with Special Parking Offers and Mi+ Points Rewards

To complement this campaign, Miramar Group will fully support the “T-Central Carefree Parking” program. During the event period (1 – 31 October), drivers can enjoy a night parking offer at Mira Place from 11:00 PM to 7:00 AM the next day, at a rate of HK$8 per hour. This offer is designed to provide convenience for locals and tourists, allowing them to enjoy the area’s food and nightlife without worry, thereby extending their stay and creating a more favorable business environment for merchants.

To further enhance transportation convenience, the campaign is also collaborating with Amap to launch a dual privilege. During the event period, locals and tourists can enter the promo code “tcentral” in the Amap app to receive an exclusive Amap offer. Additionally, customers who take an Amap taxi (taxis only) to Mira Place and present their same-day ride record at the concierge will receive an additional 1,000 points for the Miramar Group’s new membership program, “Mi+.” This initiative aims to encourage the public to conveniently reach T-Central and fully immerse themselves in this culinary feast.