The “T-Central Strategic Development Association” (T-Central), spearheaded by Miramar Group, celebrates its first anniversary and announces the return of its annual event, “T-Central Wine & Dine 2025.” The event successfully brings together nearly 100 restaurants and bars in the district to present over 100 dining offers from 1 – 31 October. Under the theme “Savor the Flavors, Celebrate in T-Central,” the event aims to capture the National Day Golden Week and festive season spending, stimulate local and tourist consumption, and solidify T-Central’s position as a “culinary landmark.”

The Association held a kick-off ceremony at WHISK at The Mira Hong Kong in Tsim Sha Tsui, receiving strong support from political and business leaders and district personalities. The officiating guests included: Mr. Alan Chan, Initiator of the T-Central Strategic Development Association and Chief Operations Officer of Miramar Group; Mr. Yu Kin-keung, JP, District Officer (Yau Tsim Mong); Mr. Yip Ngo-tung, BBS, JP, Yau Tsim Mong District Councillor and Chairman of the Working Group on Boosting Local Economy; Mr. Yeung Tsz-hei, BBS, MH, Yau Tsim Mong District Councillor and President of The Federation of Yau Tsim Mong Associations; Mr. Yan Mou-keung, Vice Chairman of the Tsim Sha Tsui Kai Fong Welfare Association; and Mr. Lui Chi-wai, representative of Park Lane Shopper's Boulevard. The ceremony attracted numerous political and business guests, district leaders, and media, creating a lively atmosphere to witness the event's launch.

T-Central’s Anniversary Initiative to Create a "Wine & Dine" Brand in Kowloon

Mr. Alan Chan, Initiator of the T-Central Strategic Development Association and Chief Operations Officer of Miramar Group, stated in his welcome speech that on the first anniversary of T-Central, he is pleased to see the successful gathering of stakeholders in the district, injecting new economic momentum into the area of Central Tsim Sha Tsui.

Mr. Chan said, “Last year, we successfully proved that the unity of merchants in T-Central is immeasurable. This year, we have upgraded the scale and creativity, bringing together nearly 100 restaurants and bars for the first time to launch over one hundred dining offers. We are not just doing a festive promotion; we want to let citizens and tourists know that T-Central gathers diverse food cultures. The entire month of October will be the most lively, fun, and delicious place in the city.”

Four Core Offers Covering Weekday and Festive Consumption

The month-long “T-Central Wine & Dine 2025” network covers shopping malls (including Mira Place, The One), The Mira Hong Kong, and several food streets, including Kimberley Street, Hau Fook Street, Hillwood Road, and Knutsford Terrace. Four core offers will be launched to stimulate consumption across the board:

• Buy-One-Get-One-Free: Twice the pleasure, perfect for sharing.

• Weekday Specials: Unwind with exceptional $10 treats, available Monday to Wednesday.

• $101 Festive Set Menu: Experience an exquisitely designed feast at an exceptional price.

• ID Privileges 1.0: If your ID or passport number includes a "1" or "0," a special offer awaits!

A Star-Studded Lineup of Old and New, with Century-Old and Michelin-Starred Restaurants

The event fully showcases the diverse “flavors” of T-Central, with a strong lineup of participating merchants. During the sharing session at the kick-off ceremony, representatives from several star-rated and specialty restaurants introduced their highlight offers, demonstrating the district's blend of old and new dining culture. From the top-tier dining experiences provided by the Michelin-recommended Cuisine Cuisine and the popular buffet Yamm at the landmark The Mira Hong Kong, to the sharing by Knutsford Terrace bar representatives on the area's vibrant nightlife; from the century-old Lin Heung Lau, full of collective memories for Hong Kong people, offering a “buy-one-get-one-free” deal on its classic “Lin Heung Fried Fresh Milk,” to the fusion of global cuisine and creativity presented by Kokon and MD Cafe, all contributing to the “culinary landmark” status and ensuring that diners will “be merry in T-Central” throughout October.

Comprehensive Transportation Upgrades with Amap and “Carefree Parking” Collaboration

To create a seamless and convenient dining experience, T-Central has also made arrangements for transportation. In addition to the “T-Central Carefree Parking” offer at Mira Place (from 11:00 PM to 7:00 AM the next day, at $8 per hour), this year, for the first time, the Association is collaborating with the leading mainland travel platform Amap to launch a dual privilege. Users can receive an exclusive offer by entering the promo code “tcentral” in the Amap app. At the same time, those who take an Amap taxi (taxis only) to Mira Place and present their same-day ride record can receive an additional 1,000 points for the newly launched Miramar Group membership program "Mi+." This aims to encourage the public to come and spend, extend their stay, and create a more prosperous business environment for merchants.

“T-Central Wine & Dine 2025” will be held from 1 – 31 October. For details on the offers from nearly 100 participating merchants, please visit the T-Central official website for the latest announcements: https://www.t-central.hk/en/wine-and-dine-2025.